Keep in mind that some commercials are designed for a specific demographic. If you're looking to sell products to a particular demographic, make sure to dress the part. For instance, you'd want to dress more casually for entry-level marketing vehicles to college students compared to marketing higher-end luxury cars. Unless you're planning to play a more serious role in commercials, it's best to smile for your commercial headshot. Theatrical Headshots. In some ways, theatrical headshots are the complete opposite of commercial headshots.
Their goal is to reflect an actor's personality rather than portray a character that resonates with a broad audience. What you might not realize, however, is that even though there is more leeway for personal expression with theatrical headshots, directors are ultimately looking for an actor who is responsible, smart, and trustworthy.
The ticket to success with theatrical headshots is to appear as professional as possible. That's true even if you are embarking on an acting career or if you plan to play a comedic role. When you schedule a theatrical headshot session, wear darker clothing and choose a darker background color. You can still select colors that complement your skin tone, hair color, and eye color for the most aesthetically appealing results, but avoid colors that are flashy, bright, or otherwise distracting.
If the photographer has a dramatic lighting style , look to see if there are shots in his portfolio that convey a lighter essence with either softer lighting, or smiley images, perhaps with colorful clothing choices. If any one of these elements are present in your shot, the image will pass as commercial. Same with theatrical. If a photographer has a bright style, if you see images with subtle expressions, maybe a little smirky, or even dramatic lighting and with darker color choices , that means you can probably expect theatrical shots out of the session.
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