Summary Cards — offer users a summary preview of the on-page content before clicking through the post. The summary card provides the original tweet message AND a snippet preview of the article, blog or webpage that the tweet links to.
Includes a title, description and a thumbnail. Summary Card with Image — this is the same concept as above, but with a large descriptive image to draw interest of potential visitors.
App Cards — a great resource for businesses that have downloadable apps. This is a great way to help your potential visitors learn more about your business and services. Setup — upload a specific meta tag code to your website HTML markup in the header section. You can also use plugins or extensions to implement Twitter Cards, but for businesses it is recommended to upload the code into the HTML header.
Although Twitter cards are just beefed up Tweets, they can be an extremely valuable tool to increase brand awareness and improve sales. Depending on which you choose, certain cards enhance the user experience while others are focused on generating revenue. It will be up to the user to further engage with the content. However, those same users will begin to see increased posts in their timeline, driving them to engage in the business website.
The goal is to increase engagement with your followers. Show them more information about your content or product beyond the character restriction and you can maximize engagement from potential buyers and improve overall sales.
Unlike some other social media sites, you can follow anyone you want on Twitter, even if you don't know them personally. Unlike texting, you can send and read tweets from many different devices using the same account. On your computer, you can visit Twitter's website to write messages and find other users' posts. Twitter makes smartphone apps for iPhone, Android, Windows Phone, Blackberry and many other mobile systems that allow you to write and read tweets.
Other developers also make both desktop and mobile applications that tie into Twitter -- for example, some games can automatically send tweets when you earn achievements. If you want to update or read Twitter from your phone, but don't have a smartphone that supports the Twitter app, you can send and receive updates via text message. Prior to twitter, texting is the means of choice for sending short text messages.
Probably the most well-known difference between the two is their respective character limits; twitter is set at characters while texting is at characters. There are ways to circumvent these limitations though; the most popular of which are abbreviations and textspeak, which aim to express as much thought while reducing the number of characters being used.
When looking at a text message and a tweet, you would easily notice that tweets often have characters like and in them. These are hash tags and are used to specify keywords or to indicate users. Each character has its own meaning and function. The hash tags also make the tweets more searchable with the use of a search engine. Texting does not have this capability. Twitter is a web service and it is virtually free as long as you have access to the internet. On the other hand, texting is a service provided by the mobile phone company, and texting would result in additional charges to your phone bill.
As a web service, twitter was initially intended to be accessed via a computer and a lot of people still do. That is in contrast with texting which is done on mobile phones. The statements in the previous paragraph, although still largely true, do not mean that exclusivity.
Texting has crawled over to the Internet with some companies offering call and text services over the web. These services provide lower charges for international texting as they circumvent the tolls that are imposed by telecoms.
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