BTM is shot in a documentary style, which underscores for the viewer the truth and importance of what he or she is watching. Combining archival footage depicting the artist's childhood and past performances with contemporary interviews featuring the artist and family members, colleagues, and critics, the show creates an atmosphere of omniscience, implying to the viewer that he or she is learning all there is to know about the featured artist, that he or she is being invited into the life of Usher, Fantasia Barrino, Lil' Wayne, or Jennifer Hudson.
In this way BTM is constructed following the same fundamental concept of the "celebreality" shows that VH1 has become known for in the last decade in the sense that it fulfills a desire to gain a window into the lives of the rich and famous. Yet by foregrounding real-life issues rather than outlandish and blatantly artificial scenarios, BTM also invites the viewer to identify with its celebrity characters in a way that a show like "Rock of Love" cannot.
Thus by situating its intimate and frank examination of musical performers in the context of the ongoing struggles they face in their lives, BTM can appeal to those who enjoy "celebreality"-type shows, to those whose interests lie in VH1's traditional focus on music, and those who simply want to see depictions of stories they can relate to on a personal level.
BTM is formatted to draw a viewer in from the beginning, as the introductory pre-title sequence gives a brief overview of the episode's main foci, framed in a slightly sensationalized way. We hear from the narrator, for example, that "her dramatic rise to fame came against all odds," and that "As a teenager, Fantasia Barrino was raped. From there the narrative goes back to the artist's early life and returns to the present through the course of the episode, emphasizing the issues presented in the opening as a way to interpret the artist's life and career.
Hearing and seeing the artist discussing his or her life while seeing images and footage of that life creates a feeling of intimacy between the viewer and the artist and removes much of the sense of distance often found in traditional documentaries. In its conclusion, BTM episodes prevent the viewer from achieving any sense of finality.
In addition to creating a specific appeal to the "Gen Mix," the open-ended nature of the show, in which the featured artist's final path is undetermined, allows the viewer to construct his or her own ideas about what will happen and forces a greater interaction with the program, because there can be no clear resolution. Where VH1 has always targeted an older demographic, the channel has attempted to diversify its audience by appealing to the Gen Mix young adults between the ages of This shift is due to three main causes:.
At a party, a basketball wife confronts an alleged groupie who had supposedly been trying to talk to her husband as well as her friend's husband. The basketball wife's refusal to believe the groupie's accusation about her husband talking to several women and overall strong disposition conveyed her confidence in her husband and her marriage. The original idea—to provide an inside look at the challenges faced by families of professional athletes—generates a greater appeal to the audience and thus, higher ratings for the show.
VH1 makes most of its original programming available on its website. There is a vast selection of television programs to choose from: viewers can watch episodes of current shows like Behind the Music or select episodes from shows that have been off the air for several seasons, like Breaking Bonaduce and The Pickup Artist. Banner ads, for example, have to be in a certain size range, must have user-initiated rather than automatic audio, and cannot expand unless allowed by VH1 on a case-by-case basis.
The program content available on the website follows the Hulu model of short advertising breaks within each episode. The previously explored BTM episode on Usher, for example, begins with an advertisement for the film Paranormal Activity 2.
At the minute mark, there is another advertisement for Paranormal Activity 2 , followed by ads for Pantene hair conditioner and Stolichnaya Vodka. In total there are five such advertising breaks within the episode.
In other words, advertisements within the program change to remain relevant over time. This inter-media convergence began in earnest at the beginning of the 21st Century, when MTV Networks realized the potential value of a strong online media presence as a way to draw viewers closer to its brands.
Both of these features encourage online viewers to turn towards the television channel by offering new programming unavailable on the website. As previously mentioned, much of the content on VH1. In addition, VH1 offers newsletters, podcasts, and mobile applications so that viewers can "Stay Connected" [57].
By exploiting VH1 Blog and encouraging online participation, VH1 provides a platform for viewers to not only form bonds among each other, but further form a bond with the VH1 brand. Similarly, Television Without Pity allows viewers to post their thoughts of Behind the Music and actively engage with the show on an individual level, viewers responding to the show , as well as a collective level, viewers responding to each other.
Where many online television blogs create viewer connection with other viewers and the channel itself, Behind the Music blogs provide further provide a third connection in which viewers connect with music artists.
Viewers are certainly interested in the show itself, but the interest in the show is driven by the content, or in the case of Behind the Music —the artist. Both VH1 Blog and Television Without Pity discussion boards also convey how Behind The Music allows viewers to connect with artists through similar personal experiences and emotionally captivating stories.
On the Television Without Pity blog, blogger YuppieLawyer discusses her interest in the tragic stories. The tragic, emotional stories of Lynyrd Skynyrd, Jim Croce, and Shania Twain that evoked an emotional appeal in blogger YuppieLawyer is similar to the emotional appeal that blogger Vonzetta Black found in the personal experiences that she shared with Lil Wayne.
Overall, by participating and establishing connections through the show, viewers develop a feeling of identity within the VH1 brand. VH1 was founded and is run by a subsidiary of MTV. During the early years of MTV and on to its middle period, it was quite a formidable cultural force, and it was widely recognized and referenced throughout popular culture.
Numerous slogans that the channel introduced went on to become familiar catchphrases, and their contribution to music, video and cinema cannot be denied. VH1 for its part was originally intended to expand on the success of MTV with a selection that leaned more toward the tastes of an older demographic.
As a result, VH1 focused more on lighter popular music, compared to MTV, which occasionally delved into the louder and more youth oriented forms. Over the years, both MTV and VH1 have ramped down the number of music videos that they air, opting instead to focus more on reality TV shows, special event shows and scripted programs.
For MTV, the trend for fewer music videos began in the early years of the s. Previously, music videos were shown for up to eight hours a day. By the s, MTV had cut this down to a mere three hours per day.
VH1 has followed suit, by playing music videos only in the early morning hours. Nevertheless, VH1 still plays considerably more music videos than MTV does, with up to seven hours per day devoted to the form. In both cases, it is though that the easy availability of music videos on the Internet may have contributed to the decrease in their airing.
First started airing in August Premise of the channel was to present music videos and have them be introduced by VJs Was widely recognized and referenced throughout popular culture Have ramped down the number of music videos that they air. Started operations in January First started airing from the previous studio of the Cable Music Channel Was founded and is run by a subsidiary of MTV Have ramped down the number of music videos that they air. MTV vs. VH1 By reComparison Contributor 1 Photo by Berto Garcia.
Photo by Hot Rod Homepage. Which cable station played better videos in the 80s? MTV VH1. Add to Favorites Cite Flag this Comparison. Discuss It: 1 subscribe. Indie C. Great article!
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