Oh yeah. As a consequence, your competitors will swoop-in. So, yeah. Digital marketing is a big deal. A great starting point is making your digital marketing more productive by doing the 10 following techniques. With that in mind, the first step in making your digital marketing more productive is to clearly define your goals and objectives.
How can this be applied to your digital marketing? Knowing your audience is a must. Where can you interact with them? How do they use your product or service? What are their pain points?
The thing is, are you using outdated information. Has this flagged up new pain points and challenges that you could address? I took the funds freed up and went all in on email and YouTube. The results were both impressive and immediate. Conversions, transactions, and revenue all increased within months.
By the end of one full year, we had gone from losing hundreds of thousands of dollars a month to profitable:. As with most things, marginal returns diminish as volume increases.
But your job at as a marketer is to find that break-even point. Facetime your parents from an airport line because then you can seem rushed and claim that the plane is boarding. Find one that generates cash.
Then double down on that campaign and scale your business. If you are running a bigger business, assess the marketing productivity of every channel, campaign, even ad.
More on how to do this next post. Reallocate your time and spend from your dogs to your top performers. Watch your overall business become more profitable. When your marketing is productive, marketing is an investment, not an expense. Embrace that mentality. Want to find traction, grow profits, and leverage your time? Embrace marketing productivity. Specifically: If you are just starting out, marketing productivity will allow you to start with a small investment and get bigger…without losing money along the way.
HR reps, managers, and agency owners should touch base with employees often to assess their main productivity issues. Record feedback and identify patterns. The easiest way to increase marketing productivity is to fill your agency with intelligent, well-trained staff. However, stacking your deck with the best and the brightest will still only take an agency so far. Increasing marketing productivity often requires some out of the box thinking. To disrupt the status quo and increase your output, try these unique tips:.
Where can you find the brand guidelines for your latest client? What about a. If you gave a different answer to each question, your productivity is suffering. Invest in a Digital Asset Management system and stop wasting time on a digital scavenger hunt. A professional DAM system makes organizing and accessing files easy and fast so projects are never stalled by misplaced files. Ever been party to an email chain that spanned days, or even weeks?
These systems can lead to miscommunication, frustration, and project delays. Adopt an in-office communication tool like Slack to relay important information, organize conversations, and keep employees on track. These systems also allow employees to check in during the times that work best for them, instead of battling constant interruptions. A study from Florida State University found that productivity reaches a peak during uninterrupted minute periods.
So the fewer distractions, the better! To understand why, consider this lion-taming anecdote by productivity expert James Clear :. With its focus divided, the lion becomes confused and is unsure about what to do next.
When faced with so many options, the lion chooses to freeze and wait instead of attacking the man holding the chair. Marketing managers should keep this image in mind. By reducing unnecessary meetings and messages and relying on scheduled check-ins or project management tools, managers can stay in the loop without slowing marketing productivity. A University of Melbourne study recently found that a second break spent glancing at green space can improve concentration.
Kate Lee. In fact, the Melbourne study was conducted using a rooftop garden as green space. Think of the outdoor areas and shared spaces your employees see and spend time in. Is your graphic design team using marketing templates? They also save designers from having to tackle each project from scratch. Add these templates to your toolbox and watch how the productivity of your design department improves!
There are few productivity hacks simpler than this one. To boost marketing productivity in your office, set the thermostat between 65F and 70F. Studies have found that office temps outside this range can lead to decreased concentration, low productivity, and even depression. While abandoning your office and creating an agency made of completely remote workers may lead to more problems than solutions, agencies can benefit from giving their employees some flexibility.
While all clients are important, some demand constant communication and updates, even going so far as to call account execs at home after business hours. Supply a secondary contact in case of emergency, and then silence your alerts during this time. It helps the agency and your clients as well. Creating targeted lists for specific silos is one thing—sending them the perfect message at the perfect time is definitely another. Automated Marketing Campaigns are the solution. With automated marketing, print ads, point of sale displays, email marketing, SMS, social media posts and ads—they can all be delivered to targeted audiences automatically at the right time.
Imagine many hours your marketing agency could save with the help of automated marketing! Financial services marketing has traditionally been a somewhat bland business offering—at least as far as consumers are concerned.
But that's exactly why modern-day marketing tactics have had to adapt—to meet people's ever-changing needs. Fintech answers that call in For auto industry marketers, there have been some important changes to negotiate over the past year. COVID caused a decrease in sales and changed car dealership marketing habits. But there's good news. As the world begins to "reopen," more people will be looking to Location, location, location. You may have heard this phrase from a realtor emphasizing the value of a house or building based on its whereabouts.
But did you know it can also apply to your brand's marketing strategy? Geo-targeted marketing, aka location-based These are great reminders, I really need to improve on my marketing productivity.
Thanks for sharing these tips. Btand identity is indeed important to promote a business. Your list would surely be a great help to start ups. It can be so frustrating playing email tag and waiting for responses. Automating the process may certainly help with that and increase productivity.
A marketing plan helps you reach your target audience, boost your customer base and increase your bottom line. Think of it as a roadmap to achieving your business goals. What are you trying to achieve? Analyze your business to identify strengths and weaknesses, and create goals based on your aspirations. Do you want more customers? More sales? Better programming? More brand awareness? Be specific, and create quantifiable goals. If this is your first time preparing a marketing plan, set modest goals to start.
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